What Is the F.R.A.P. Formula? The 4 Levers That Double Service Business Profits

If you're running a home service business and feel like you're working harder than ever but your bank account doesn't reflect it, you're not alone.

Most service business owners are sitting on a goldmine of untapped profit — they just don't know where to look.

That's exactly what the F.R.A.P. formula was built to solve.

What Is F.R.A.P.?

F.R.A.P. stands for the four profit levers that already exist in every service business:

• F — Frequency: How often your existing customers buy from you

• R — Referrals: How effectively you generate word-of-mouth leads

• A — Average Ticket: How much revenue you earn per transaction

• P — Profit: How you price your services to maximize what you keep

These aren't new concepts.

But here's the thing — most business owners are only pulling one or two of these levers, if any.

When you systematically optimize all four, the compounding effect is extraordinary.

Why F.R.A.P. Works

The beauty of F.R.A.P. is that every lever already exists in your business.

You don't need to build anything from scratch.

You don't need to spend money on ads.

You just need to put intentional systems around what you're already doing.

When I ran my own cleaning company, implementing F.R.A.P. strategies helped us 9X our revenue in four years before exiting for multiple six figures.

And the best part?

The strategies that moved the needle most were surprisingly simple.

Getting Started

The fastest way to see where your F.R.A.P. opportunities are hiding is to take our free assessment.

It gives you a personalized breakdown of exactly where your untapped profit sits — and it takes less than 5 minutes.

Simplicity scales. Complexity fails.

Start with one lever, implement one system, and watch what happens.

You'll be surprised how quickly things change.